Privacy Policy

Last updated: September 2026

HELLO SUNNY LTD (“SUNNY”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal information. It applies to SUNNY’s consultancy services, website, appointments, SUNNY Club events and related communications.

Who we are

HELLO SUNNY LTD is a company registered in England and Wales.

Company number: 17430125
Registered office: C/O Accrue Accounting, Office 23 The College Business Centre, Uttoxeter New Road, Derby, Derbyshire, United Kingdom, DE22 3WZ
Email: jenna@hellosunny.co.uk

HELLO SUNNY LTD is the controller of the personal information covered by this Privacy Policy.

Information we collect

We may collect personal information when you:

  • contact SUNNY by email or through the website;

  • book a conversation or appointment;

  • enquire about or engage SUNNY’s consultancy services;

  • become a client, supplier or business contact;

  • register your interest in or purchase a ticket for a SUNNY Club event;

  • attend a SUNNY Club event;

  • request to transfer an event ticket;

  • join a SUNNY Club attendee or member group;

  • provide feedback; or

  • choose to receive updates from us.

Depending on how you interact with us, this may include the following.

Contact and professional information

  • Your name;

  • email address;

  • telephone number;

  • company or organisation;

  • job title or professional information;

  • appointment details;

  • correspondence; and

  • information you choose to provide about your business, enquiry or requirements.

SUNNY Club booking information

When you register for or book a SUNNY Club event, we may collect:

  • your name and contact details;

  • the event and ticket type booked;

  • the price paid;

  • booking and transaction references;

  • attendance and ticket-transfer information;

  • communications relating to your booking;

  • accessibility or dietary requirements you choose to provide; and

  • event feedback.

Anonymous feedback that cannot reasonably be linked back to you is not treated as personal information.

Payment information

Payments for SUNNY Club tickets are processed through Squarespace and its connected payment providers.

We do not ordinarily receive or retain your complete payment-card details. We may receive limited information such as:

  • the payment amount;

  • payment status;

  • payment method;

  • transaction reference; and

  • information necessary to manage a refund where one is due.

Health and participation information

SUNNY Club events may include Pilates or other physical activities.

We ask attendees to tell the relevant practitioner privately about any injury, pregnancy, recent surgery, health condition or other consideration that may affect safe participation.

Where possible, this information should be shared directly and verbally with the practitioner at the event rather than provided to HELLO SUNNY LTD in advance.

If you choose to send us health-related information or ask us to record it, this may constitute special-category personal data. We will only use it to help support your safe participation, meet an accessibility requirement or respond to an incident. Where required, we will rely on your explicit consent.

Please only provide health information that is relevant and necessary.

Website information

When you visit our website, we and our service providers may receive technical information such as:

  • your IP address;

  • browser and device information;

  • cookie identifiers;

  • pages viewed;

  • referral source; and

  • information about how the website is used.

The information collected will depend on your cookie choices.

How we use your information

We may use personal information where necessary to:

  • respond to enquiries and communicate with you;

  • arrange and manage appointments;

  • understand your requirements and discuss potential work;

  • provide and manage consultancy services;

  • manage our client, supplier and business relationships;

  • administer contracts, invoices and business records;

  • process SUNNY Club ticket purchases;

  • issue booking confirmations and essential event information;

  • manage attendance and ticket transfers;

  • organise and safely deliver SUNNY Club events;

  • accommodate relevant accessibility or dietary requirements;

  • communicate changes, postponements or cancellations;

  • provide access to an optional SUNNY Club member group;

  • collect and review event feedback;

  • handle questions, concerns, complaints or incidents;

  • operate and improve our website;

  • maintain the security and effective operation of our systems;

  • establish, exercise or defend legal rights; and

  • comply with legal, accounting and regulatory requirements.

We do not sell your personal information.

Our lawful bases for using your information

Under UK data-protection law, we need a lawful basis for using personal information.

Depending on the circumstances, we may rely on the following.

Contract

We rely on contract where using your information is necessary to:

  • take steps at your request before entering into a contract;

  • provide consultancy services;

  • process and manage an appointment;

  • process a SUNNY Club booking;

  • deliver the event you have booked; or

  • provide information or services included with your ticket.

Legitimate interests

We may rely on our legitimate interests where processing is reasonably necessary to:

  • operate and develop SUNNY and SUNNY Club;

  • respond to business enquiries;

  • manage business and attendee relationships;

  • organise events effectively;

  • keep appropriate records;

  • understand and improve our services;

  • maintain security;

  • prevent misuse or fraud;

  • manage complaints and incidents; or

  • protect the business and its legal rights.

We only rely on legitimate interests where we consider that our interests do not override your rights and interests.

Legal obligation

We rely on legal obligation where we need to use or retain information to comply with applicable legal, tax, accounting or regulatory requirements.

Consent

We rely on consent where we specifically ask you to make a choice, including where:

  • you opt in to receive marketing communications;

  • you choose to provide certain health information for us to record;

  • you agree to the use of non-essential cookies; or

  • we ask permission to use an identifiable photograph or testimonial.

Where we rely on consent, you may withdraw it at any time.

Different lawful bases may apply to different uses of your information.

Appointments and Squarespace

Our website is hosted by Squarespace and we use Squarespace Scheduling, also known as Acuity Scheduling, to manage appointments.

When you book an appointment through the website, information such as your name, email address, telephone number where requested, and details relating to your appointment may be collected to process and manage the booking.

This information is provided to Squarespace as our website and scheduling-service provider so that it can provide those services to us.

SUNNY Club bookings and Squarespace Payments

We use Squarespace to create and manage SUNNY Club event listings, bookings and checkout.

When you purchase a ticket, Squarespace and its connected payment providers process the information required to:

  • complete the transaction;

  • confirm payment;

  • prevent fraud;

  • provide a booking record; and

  • arrange payment to HELLO SUNNY LTD.

Squarespace and the relevant payment provider will also process personal information in accordance with their own privacy terms.

SUNNY Club attendee and member groups

SUNNY Club may offer attendees access to a private member or attendee group where they can connect, share resources and ask questions.

Joining and participating in the group is optional.

If you join, your name, profile information and anything you choose to post may be visible to other members. The information visible will depend on the platform used and your own account and privacy settings.

Please only share information that you are comfortable making available to other members.

We will not provide your email address, telephone number or other direct contact details to another member without your permission, unless disclosure is legally required.

Other members are independently responsible for how they use information you choose to share directly with them.

Marketing communications

We do not currently operate a general email-marketing list.

Purchasing a SUNNY Club ticket does not automatically subscribe you to general SUNNY or SUNNY Club marketing.

We may contact you with information necessary to manage your booking, such as:

  • your booking confirmation;

  • practical event information;

  • reminders;

  • venue or schedule changes;

  • postponement or cancellation information; and

  • relevant follow-up information included as part of the event.

These are service communications rather than marketing.

If we introduce a marketing list, we will provide a separate and optional sign-up choice. You will be able to unsubscribe at any time.

Photography and event content

SUNNY Club is intentionally social-media-light, and there is no expectation that guests photograph or post about an event.

If we plan to take or use identifiable photographs, video or testimonials for SUNNY’s marketing, we will provide appropriate information and, where required, ask for permission.

We will not rely on attendance alone as consent to use an identifiable image of you for promotional purposes.

Guests are asked to obtain permission before photographing, filming, identifying or publicly sharing images of other attendees.

Who we share information with

We may use trusted third-party service providers to help us operate SUNNY and provide our services.

These may include providers of:

  • website hosting, appointment scheduling, ecommerce and payments, including Squarespace;

  • payment-processing services;

  • email, calendar and business-productivity services, including Google Workspace;

  • accounting, bookkeeping and professional services;

  • cloud storage and business-administration systems;

  • event venues;

  • event practitioners and speakers;

  • insurers and legal advisers; and

  • private community or communication platforms.

We only share information that is reasonably necessary for the relevant purpose.

For example, we may share a guest’s name with the venue or relevant practitioner to manage attendance, accessibility or safe participation. We will not routinely share full booking records or contact details with speakers, venues or other attendees.

We may also disclose information where required by law, regulation, a court or other competent authority, or where reasonably necessary to establish, exercise or defend legal rights.

We do not sell personal information to third parties.

International transfers

Some of the technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate protections are in place in accordance with applicable UK data-protection law.

These protections may include a UK adequacy regulation or approved contractual safeguards.

Cookies and website information

Our website uses cookies and similar technologies necessary for the website to operate. Squarespace may also collect technical information about visitors and website usage.

Where cookies or similar technologies require consent, you can make your choices through the cookie banner displayed on the website.

We do not currently use Google Analytics, Meta Pixel or LinkedIn Insight Tag.

If our use of analytics or advertising technologies changes, we will update the information provided on the website and our consent arrangements as appropriate.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting and regulatory requirements.

Our usual retention periods are:

  • Financial and transaction records: normally six years after the end of the relevant accounting period;

  • Client and consultancy records: for the duration of the relationship and for an appropriate period afterwards, taking account of legal, contractual and insurance requirements;

  • Initial enquiries that do not progress: normally up to two years after the last meaningful contact;

  • Appointment records: normally up to two years after the appointment, unless connected to an ongoing or potential client relationship;

  • SUNNY Club booking and attendance information: normally up to two years after the event, unless information must be retained as part of a financial record, complaint, incident or legal claim;

  • Health, allergy or accessibility information: deleted as soon as reasonably practical after the event, normally within 30 days, unless an incident, complaint or legal reason requires longer retention;

  • Event feedback: normally up to two years, or retained in anonymised form;

  • Marketing preferences: until you unsubscribe or we determine that the information is no longer current or necessary; and

  • Complaint, incident or legal records: for as long as reasonably necessary to resolve the matter and meet applicable limitation periods.

We periodically review the information we hold and delete or anonymise information we no longer need.

Your rights

Depending on the circumstances and the lawful basis on which we use your information, you may have rights to:

  • ask for a copy of the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information;

  • ask us to restrict how we use your information;

  • object to certain uses of your personal information;

  • ask us to transfer certain information to you or another organisation; and

  • withdraw your consent where we rely on consent.

These rights are not absolute, and exemptions may apply.

You have the right to object to processing based on legitimate interests in certain circumstances.

To exercise your rights or ask a question about how we use your information, contact:

jenna@hellosunny.co.uk

We may need to confirm your identity before responding to a request.

How to complain

If you have concerns about how we use your personal information, please contact us first at jenna@hellosunny.co.uk so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK’s data-protection regulator:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: https://ico.org.uk

Security

We take reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

No online system is completely secure, but we limit access to those who reasonably need the information and use reputable service providers.

Other websites and platforms

Our website and communications may link to third-party websites, social profiles or community platforms.

Those organisations control their own use of personal information, and their privacy policies will apply when you use their services.

Children

SUNNY Club events are intended for adults unless an event page expressly states otherwise.

We do not knowingly collect information from children through SUNNY Club event bookings.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, suppliers or legal obligations.

The latest version will always be published on this page with the updated date.