Big ambitions deserve more than business as usual.
You've invested in your brand, your marketing, your people and your agency partnerships.
But are you getting the full value from that investment?
The growth opportunities you could be missing.
The marketing budgets and resources that could be working harder.
The agency relationships and capabilities that could be delivering more.
Growth isn't always about spending more.
Sometimes it's about getting more.
SUNNY helps ambitious brands and growing businesses uncover the gaps between business ambition and marketing performance.
From optimising agency relationships and improving marketing effectiveness to sharpening strategy and unlocking new opportunities, I bring an experienced, independent perspective to help your marketing deliver greater commercial value.
BIG BRAND EXPERIENCE. PERSONAL APPROACH.
The inside track on making marketing work harder.
Almost two decades in agency and marketing leadership, I've worked with commercially demading global and UK brands, led multimillion-pound client portfolios and built high-performing teams.
I've seen first-hand what makes great agency partnerships work, where marketing investment can lose its impact and how stronger relationships, clearer priorities and the right capabilities can unlock greater value.
SUNNY brings that experience to your side of the table.
SPOT THE GAPS. SHARPEN THE FOCUS. MAKE MORE HAPPEN.
SPOT THE GAPS.
Uncover what's holding growth back.
Take a fresh look at your marketing performance, agency partnerships and internal capabilities to identify missed opportunities, inefficiencies and untapped commercial value.
FRESH PERSPECTIVE. GREATER POTENTIAL
Three ways to make more of your marketing.
SHARPEN THE FOCUS.
Make your marketing investment work harder.
Clarify your growth priorities, strengthen your marketing direction and optimise how your budgets, agencies and resources work together.
CLEARER PRIORITIES. BETTER PERFORMANCE.
MAKE MORE HAPPEN.
Turn opportunity into measurable progress.
Strengthen existing partnerships, connect the right specialist expertise and put practical improvements into action to deliver greater value from your marketing.
BETTER PARTNERSHIPS. STRONGER RESULTS
FROM GROWTH GAPS TO COMMERCIAL PROGRESS.
How SUNNY works
You don't always need a new agency, a bigger team or a bigger budget. Sometimes you need an independent perspective to understand what's working, what's missing and where to focus next.
SUNNY works alongside your business to identify the opportunities, make confident decisions and help turn them into action.
1. DIAGNOSE
Review your marketing approach, agency relationships, capabilities and commercial objectives to uncover growth gaps and opportunities for improvement.
2. PRIORITISE
Identify where change could deliver the greatest value and establish a focused plan with clear priorities, responsibilities and outcomes.
3. ACT
Work alongside your teams and agency partners to implement agreed improvements, bring in specialist expertise where needed and build momentum towards measurable results.
AGENCY EXPERIENCE. BRAND-SIDE ADVANTAGE.
The person you meet is the person who does the work.
I’m Jenna, founder of SUNNY.
After almost two decades working with ambitious brands and agencies, I understand both sides of the relationship.
I know the pressures businesses face to deliver stronger marketing performance, and I understand what agencies need to do their best work.
That combination gives me a valuable perspective on where opportunities are being missed, how partnerships could work better and what it takes to turn marketing ambition into commercial progress.
