Your next stage of growth could be closer than you think.
Whether you're looking to scale your agency or get more from the business you've already built, there's often untapped potential hiding in plain sight.
In the clients you could be doing more with. The revenue and margin you could be protecting. The client experience that could be setting you apart.
Growth isn't always about getting bigger.
Sometimes it's about getting better.
SUNNY helps ambitious independent agencies look beyond the new business pipeline to unlock more value from existing relationships, strengthen commercial performance and build the capabilities that drive sustainable growth.
And I don't just identify the opportunities. I work alongside your teams to turn them into action.
REAL EXPERIENCE. COMMERCIAL RESULTS.
A track record of making growth happen.
With almost two decades of agency and commercial leadership experience, I've worked with global brands including Coca-Cola, Heinz and Nestlé, led multimillion-pound client portfolios and built high-performing Client Services teams.
I've helped turn untapped opportunities into revenue, protect valuable client relationships and build stronger, more commercially capable teams.
Here's a snapshot of what's possible.
£200k
REVENUE UNLOCKED
Additional revenue generated from an existing client relationship in just six months.
£250k
NEW REVENUE OPPORTUNITY
Additional annual revenue secured by introducing a new service to an existing client
80%+
COMMERCIAL PERFORMANCE
Recoverability consistently achieved through effective commercial management.
£500k
REVENUE PROTECTED
Annual client revenue safeguarded through stronger client leadership and a successful relationship turnaround.
GROW MORE. PROTECT MORE. BUILD BETTER.
PROTECT MORE.
Protect your relationships. Keep more of the value you create.
Identify retention risks, revenue leakage and margin pressures, then introduce practical improvements to protect client value and profitability.
BETTER RETENTION. HEALTHIER MARGINS. GREATER COMMERCIAL CONTROL.
GROW MORE.
Unlock more value from the clients you already have.
Identify untapped opportunities, develop strategic account growth plans and turn stronger client relationships into more organic revenue.
STRONGER RELATIONSHIPS. MORE REVENUE. GREATER CLIENT VALUE.
Three ways to unlock your agency’s potential.
Every agency has opportunities to perform better. SUNNY helps you find them, prioritise what matters and turn potential into progress.
BUILD BETTER
Create the client experience that sets you apart.
Develop stronger client leaders and embed the routines and rituals that demonstrate value, deepen relationships and differentiate your agency.
BETTER CLIENT EXPERIENCES. STRONGER TEAMS. STRONGER FOUNDATIONS FOR GROWTH.
FROM UNTAPPED POTENTIAL TO MEASURABLE PROGRESS
How SUNNY works
SUNNY doesn't believe in consultancy that ends with a deck.
I work alongside agency founders and leadership teams to understand what's really happening, identify the opportunities that matter and help make meaningful changes happen.
1. DIAGNOSE
Look beyond the headline numbers to understand what's driving performance, where value is being lost and where opportunities lie.
2. PRIORITISE
Identify where action could make the biggest commercial difference and build a focused, practical plan.
3. ACT
Personally lead the implementation of agreed priorities, working alongside your teams to deliver improvements, build capability and embed lasting change.
BUILT ON EXPERIENCE. DELIVERED PERSONALLY.
The person you meet is the person who does the work.
SUNNY was founded by Jenna Livesey, bringing almost 2 decades of agency and marketing leadership experience to global networks and ambitious independent agencies.
I've led multimillion-pound client portfolios, developed high-performing teams and worked with global brands including Coca-Cola, Heinz and Nestlé.
I understand the realities of agency life. The competing priorities, demanding clients, commercial pressures and constant challenge of balancing delivery with growth.
That experience is what I bring to your business.
